Deep User Modeling For Content-based Event Recommendation In Event-based Social Networks

Authors:
Zhibo Wang Wuhan University, P.R. China
Yongquan Zhang Wuhan University, P.R. China
Honglong Chen China University of Petroleum, P.R. China
Zhetao Li Xiangtan University, P.R. China
Feng Xia Dalian University of Technology, P.R. China

Abstract:

Event-based social networks (EBSNs) are the newly emerging social platforms for users to publish events online and attract others to attend events offline. The content information of events plays an important role in event recommendation. However, the content-based approaches in existing event recom-mender systems cannot fully represent the preference of each user on events since most of them focus on exploiting the content information from events' perspective, and the bag-of-words model, commonly used by them, can only capture word frequency but ignore word orders and sentence structure. In this paper, we shift the focus from events' perspective to users' perspective, and propose a Deep User Modeling framework for Event Recommendation (DUMER) to characterize the preference of users by exploiting the contextual information of events that users have attended. Specifically, we utilize convolutional neural network (CNN) with word embedding to deeply capture the contextual information of a user's interested events and build up a user latent model for each user. We then incorporate the user latent model into probabilistic matrix factorization (PMF) model to enhance the recommendation accuracy. We conduct experiments on the real-world dataset crawled from a typical EBSN, Meetup.com, and the experimental results show that DUMER outperforms the compared benchmarks.

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