Maximizing Profit Of Cloud Service Brokerage With Economic Demand Response

Ting Deng Shanghai Jiao Tong University, P.R. China
Jianguo Yao Shanghai Jiao Tong University, P.R. China
Haibing Guan Shanghai Jiao Tong University, P.R. China


Cloud service brokerage (CSB), which procures cloud services from multiple cloud service providers (CSPs) and resells them to cloud customers, has been put forward to facilitate the delivery of cloud services. However, it is challenging to address the economic issues of CSB incurred by insufficient provisioning problem in response to dynamic conditions, for example, dynamic customer demands, dynamic cloud service prices and different availabilities of CSPs. In this paper, we propose a novel mechanism called CSB Demand Response (DR-CSB), which aims to maximize the profit of CSB under dynamic customer demands with respect to the capacity and availability constraints, to mitigate the insufficient provisioning problem. To this end, we formulate an optimization problem of profit maximization for the CSB, and employ economic demand response mechanism to allow cloud customers to adjust their consumptions with dynamic cloud service prices. Our evaluations driven by Google cluster-usage traces have verified that the DR-CSB not only can help the CSB to achieve the profit maximization, but also can handle the impact of the dynamic conditions in CSB. As the result shows, the profit of CSB with implementing DR-CSB can increase by up to 20%, and customers also achieve a 37% aggregated cost saving, compared with the scenario without DR-CSB.

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