Near Real-time Optimization Of Activity-based Notifications

Yan Gao LinkedIn
Viral Gupta LinkedIn
Jinyun Yan LinkedIn
Changji Shi LinkedIn
Zhongen Tao LinkedIn
Pj Xiao LinkedIn
Curtis Wang LinkedIn
Shipeng Yu LinkedIn
Romer Rosales LinkedIn
Ajith Muralidharan LinkedIn
Shaunak Chatterjee LinkedIn


This paper studies the problem of notifications of social media.


In recent years, social media applications (e.g., Facebook, LinkedIn) have created mobile applications (apps) to give their members instant and real-time access from anywhere. To keep members informed and drive timely engagement, these mobile apps send event notifications. However, sending notifications for every possible event would result in too many notifications which would in turn annoy members and create a poor member experience.

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