Optimal Allocation Of Real-Time-Bidding And Direct Campaigns

Authors:
Gre?goire Jauvion AlephD
Nicolas Grislain AlephD

Introduction:

The authors consider the problem of optimizing the revenue a web publisher gets through real-time bidding .

Abstract:

In this paper, we consider the problem of optimizing the revenue a web publisher gets through real-time bidding (i.e. from ads sold in real-time auctions) and direct (i.e. from ads sold through contracts agreed in advance). We consider a setting where the publisher is able to bid in the real-time bidding auction for each impression. If it wins the auction, it chooses a direct campaign to deliver and displays the corresponding ad.

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