language-icon Old Web
English
Sign In

Tokenism

Tokenism is the practice of making only a perfunctory or symbolic effort to be inclusive to members of minority groups, especially by recruiting a small number of people from underrepresented groups in order to give the appearance of racial or sexual equality within a workforce. The effort of including a token employee to a workforce is usually intended to create the impression of social inclusiveness and diversity (racial, religious, sexual, etc.) in order to deflect accusations of discrimination. One additionally relevant term for tokenism is 'hyper-tokenism'. Hyper-tokenism is where a person of color has increased screen time, is involved in the plot and in promotional images, but the white characters are still the most significant characters by the end of the film. Another relevant term is 'ambiguously brown'. Ambiguously brown characters are characters that are white-passing, but not fully white so that whatever they are cast in is not completely whitewashed. Tokenism is the practice of making only a perfunctory or symbolic effort to be inclusive to members of minority groups, especially by recruiting a small number of people from underrepresented groups in order to give the appearance of racial or sexual equality within a workforce. The effort of including a token employee to a workforce is usually intended to create the impression of social inclusiveness and diversity (racial, religious, sexual, etc.) in order to deflect accusations of discrimination. One additionally relevant term for tokenism is 'hyper-tokenism'. Hyper-tokenism is where a person of color has increased screen time, is involved in the plot and in promotional images, but the white characters are still the most significant characters by the end of the film. Another relevant term is 'ambiguously brown'. Ambiguously brown characters are characters that are white-passing, but not fully white so that whatever they are cast in is not completely whitewashed. The social concept and the employment practice of tokenism became understood in the popular culture of the United States in the late 1950s.. In the face of racial segregation, tokenism emerged as a solution that though earnest in effort, only acknowledged an issue without actually solving it. In the book Why We Can't Wait (1964), civil rights activist Martin Luther King Jr. discussed the subject of tokenism, and how it constitutes a minimal acceptance of black people to the mainstream of U.S. society. When asked about the gains of the Civil Rights Movement in 1963, human rights activist Malcolm X answered, “What gains? All you have gotten is tokenism — one or two Negroes in a job, or at a lunch counter, so the rest of you will be quiet.” In the field of psychology, the broader definition of tokenism is a situation in which a member of a distinctive category is treated differently from other people. The characteristics that make the person of interest a token can be perceived as either a handicap or an advantage, as supported by Václav Linkov. In a positive light, these distinct people can be seen as experts in their racial/cultural category, valued skills, or a different perspective on a project. In contrast, tokenism is most often seen as a handicap due to the ostracism of a selected sample of a minority group. Linkov also attributes drawbacks in psychology to Cultural and Numerical Tokenism, instances that have shifted where value of expertise is placed and its effect on proliferating information that is not representative of all the possible facts. Black characters being the first characters to die was first identified in Hollywood horror movies of the 1930s, notes writer Renee Cozier. The Oscars ceremonies have received criticism over a lack of representation of people of color, as critics have pointed towards a lack of minorities nominated for awards, particularly in 2015 and 2016, when not a single actor of color was nominated. Around this time, minorities accounted for 12.9% of lead roles in 163 films surveyed in 2014, according to the 2016 Hollywood Diversity Report. Tokenism, in a television setting, can be any act of putting a minority into the mix to create some sort of publicly viewed diversity. A racial divide in TV has been present since the first television show that hired minorities, Amos 'n' Andy (1928-1960) in 1943. Regardless of whether a token character may be stereotypical or not, tokenism can initiate a whole biased perceived sense of thought that may conflict with how people see a specific race, culture, gender, or ethnicity. From the Huffington Post, America Ferrera states, “Tokenism is about inserting diverse characters because you feel you have to; true diversity means writing characters that aren’t just defined by the color of their skin, and casting the right actor for the role.' Ethnic and racial representation in television has been proven as an educational basis to inform mass audiences. However, tokenism leads to a narrow representation of minority groups, and this trend often leads to minority characters being exposed in negative or stereotypical fashions. Research done as early as the 1970’s suggests an early recognition and disapproval of tokenism and its effects on perceptions of minority groups—specifically, perceptions of African Americans. Tokenism seemed to be used as a quick fix for the complete void of major/recurring minority roles in television, but its skewed representation lacked room for thoroughly independent and positive roles. Throughout that decade, major cable networks including NBC and ABC held a collective 10:1 ratio of white characters to black characters, a much smaller margin of which had recurring African American characters. At that, the representation of African American women was much slimmer. The use of these token characters often portrayed African American people to stand in sidekick positions to their white counterparts. Research completed on token ethnic characters into the new millennium has found that the representation of males has grown in numbers, but has not improved in negative portrayal. Statistics on token ethnic characters still suggest toxic masculinity in African American males; threateningly powerful stereotypes of African American women; hyper-sexuality of African American and Asian women; and effeminate characteristics in Asian men and men of other racial minorities. Tokenism in television has been spoken about under a different umbrella in recent decades. For example, tokenism was analyzed in an article that examined actions in the television show Scandal (2012-). Though today there are many black main characters in many popular television shows, Stephanie L. Gomez's article speaks about Kerry Washington as Olivia Pope. Gomez compares the character of Olivia Pope to three tropes of Black women, The slave mistress, The help, and The Jezebel. In the early 1990s, shows like The Fresh Prince of Bel-Air (1990-1996) and Martin (1992-1997), were strategies that were used to capitalize from an underrepresented group, namely the black community in television at the time. Networks allowed the shows to be black-produced and have all-black casts. This strategy was used because at the time the black viewership did not have many shows made specifically for them, and networks used this tactic to capitalize on them. Networks knew that many black people would purchase televisions and cable subscriptions if there were more people like them on the television, this is also conveyed tokenism.

[ "Anthropology", "Public relations", "Social psychology", "Gender studies", "Law" ]
Parent Topic
Child Topic
    No Parent Topic