An ethical decision is one that engenders trust, and thus indicates responsibility, fairness and caring to an individual. To be ethical, one has to demonstrate respect, and responsibility. Ethical decision-making requires a review of different options, eliminating those with an unethical standpoint, and then choosing the best ethical alternative. An ethical decision is one that engenders trust, and thus indicates responsibility, fairness and caring to an individual. To be ethical, one has to demonstrate respect, and responsibility. Ethical decision-making requires a review of different options, eliminating those with an unethical standpoint, and then choosing the best ethical alternative. The words 'ethics' and 'morals' are frequently used interchangeably and relate to the 'wrong' and 'right' conduct. Ethics refer to behavior customary in a culture or society, whereas Morals refer to personal standards of right and wrong. Morals do not change as a person moves from one society to the next, while ethics could change with the addition and loss of community members. Business ethics is associated with the creation and application of moral standards in a business setting. Ethical decisions come from a place of conscience. For many, conscience is simply an internal source of reward and punishment. But according to researcher Lawrence Kohlberg, conscience is only one of several ways in which ethical values are represented in the personality. Kohlberg believes there are higher levels of moral development and these are acquired in three stages. Traditions, such as Confucianism, animism, Hinduism, Buddhism, and Taoism, have had a similar impact on their cultures. However, they all tend to emphasize different aspects of decisions than does Western academic ethics, which is said to suffer badly from a 'God's Eye view' problem. By contrast, these non-Western traditions have emphasized the following: Trust relationships are the foundations of all ethical decisions. One must learn what is good and ethical from some role model or moral example. Religion often raises certain stories about certain people to this level deliberately.