Global marketing

Global marketing is “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives'. Global marketing is also a field of study in general business management that aims to market products, solutions and services to customers locally, nationally, and internationally. International marketing is the extension of an organization's product or services into another country. This can be achieved by exporting a company's product into another location, entry through a joint venture with another firm in the target country, or foreign direct investment into the target country. The development of the marketing mix for that country is then required - international marketing. This can include the use of existing marketing strategies, mix and tools for export on the one side, or a relationship strategy including localization, local product offerings, pricing, production and distribution with customized promotions, offers, website, social media and leadership etc.. Internationalization and international marketing meets the needs of selected foreign countries where a company's value can be exported and there is inter-firm and firm learning, optimization, and efficiency in economies of scale and scope.