Early adopter

An early adopter (sometimes misspelled as early adapter or early adaptor) or lighthouse customer is an early customer of a given company, product, or technology. The term originates from Everett M. Rogers' Diffusion of Innovations (1962). An early adopter (sometimes misspelled as early adapter or early adaptor) or lighthouse customer is an early customer of a given company, product, or technology. The term originates from Everett M. Rogers' Diffusion of Innovations (1962).