Visual communication

Visual communication is the conveyance of ideas and information in forms that can be seen. Visual communication in part or whole relies on eyesight. Visual communication is a broad spectrum that includes signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, color, and electronic resources. Visual communication is the conveyance of ideas and information in forms that can be seen. Visual communication in part or whole relies on eyesight. Visual communication is a broad spectrum that includes signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, color, and electronic resources. The evaluation of a good visual communication design is mainly based on measuring comprehension by the audience, not on personal aesthetic and/or artistic preference as there are no universally agreed-upon principles of aesthetics. Besides two dimensional images, there are other ways to express information visually - gestures and body language, animation (digital or analogue), and film. Visual communication by e-mail, a textual medium, is commonly expressed with ASCII art, emoticons, and embedded digital images.Visual communication has become one of the most important approaches using which people communicate and share information.  The term 'visual presentation' is used to refer to the actual presentation of information through a visible medium such as text or images. Recent research in the field has focused on web design and graphically-oriented usability. Graphic designers also use methods of visual communication in their professional practice. Visual communication on the World Wide Web is perhaps the most important form of communication that takes place while users are surfing the Internet. When experiencing the web, one uses the eyes as the primary sense, and therefore the visual presentation of a website is very important for users to understand the message or of the communication taking place. The Eye of Horus is often referred to as the symbol of visual communication. It is said to be a representation of an eclipse, to symbolize Horus' right eye which was torn out and that the myth refers to a solar eclipse in which the sun is momentarily blotted from the sky. Aldous Huxley is regarded as one of the most prominent explorers of visual communication and sight-related theories. Becoming near-blind in his teen years as the result of an illness set the stage for what would make him one of the most intellectual people to have ever explored visual communication. His work includes important novels on the dehumanizing aspects of scientific progress, most famously Brave New World and The Art of Seeing. He described 'seeing' as being the sum of sensing, selecting, and perceiving. One of his most famous quotes is 'The more you see, the more you know.' Max Wertheimer is said to be the father of Gestalt psychology. Gestalt means form or shape in German, and the study of Gestalt psychology show emphasis in simplicity, as its properties group visuals by similarity in shape or colour, continuity and proximity. Additional laws include closure and figure-ground principles in studied images is also intensively taught. Students studying visual communication are taught the basic physics of light, anatomy and physiology of the eye, cognitive and perception theories, colour theories, Gestalt psychology, aesthetics, natural reading patterns, design principles, semiotics, persuasion, camera/filming actions and image-types, and so forth. Colleges for visual communications differ in their approach, but most combine theory and practice in some form. Visual communication takes place through pictures, graphs and charts, as well as through signs, signals and symbols. It may be used either independently or as an adjunct to the other methods of communication.