Reasoned action approach

The reasoned-action approach (RAA) is an integrative framework for the prediction (and change) of human social behavior. The reasoned-action approach states that attitudes towards the behavior, perceived norms, and perceived behavioral control determine people's intentions, while people's intentions predict their behaviors. The reasoned-action approach (RAA) is an integrative framework for the prediction (and change) of human social behavior. The reasoned-action approach states that attitudes towards the behavior, perceived norms, and perceived behavioral control determine people's intentions, while people's intentions predict their behaviors. The reasoned-action approach is the latest version of the theoretical ideas of Martin Fishbein and Icek Ajzen, following the earlier theory of reasoned action and the theory of planned behavior. Those theoretical ideas have since 1975 resulted in over a thousand empirical studies in behavioral science journals. Behavior is determined by the intention and moderated by actual control. Intention is determined by attitude, perceived norm, and perceived behavioral control. Perceived behavioral control influences behavior directly and indirectly through intention. Actual control feeds back to perceived control. Performing the behavior feeds back to the beliefs underlying the three determinants of intention. All possible influences on behavior that are not in the model are treated as background variables and are supposed to be mediated by the determinants in the model.