Online research methods

Online research methods (ORMs) are ways in which researchers can collect data via the internet. They are also referred to as Internet research, Internet science or iScience, or Web-based methods. Many of these online research methods are related to existing research methodologies but re-invent and re-imagine them in the light of new technologies and conditions associated with the internet. The field is relatively new and evolving. With the growth of social medias a new level of complexity and opportunity has been created. Inclusion of social media research can provide unique insights into consumer and societal segments and gaining an 'emotional' measure of a population on issues of interest. Online research methods (ORMs) are ways in which researchers can collect data via the internet. They are also referred to as Internet research, Internet science or iScience, or Web-based methods. Many of these online research methods are related to existing research methodologies but re-invent and re-imagine them in the light of new technologies and conditions associated with the internet. The field is relatively new and evolving. With the growth of social medias a new level of complexity and opportunity has been created. Inclusion of social media research can provide unique insights into consumer and societal segments and gaining an 'emotional' measure of a population on issues of interest.