Market environment

The business environment is a marketing term and refers to factors and forces that affect a firm's ability to build and maintain successful customer relationships. The business environment has been defined as 'the totality of physical and social factors that are taken directly into consideration in the decision-making behaviour of individuals in the organisation.' The business environment is a marketing term and refers to factors and forces that affect a firm's ability to build and maintain successful customer relationships. The business environment has been defined as 'the totality of physical and social factors that are taken directly into consideration in the decision-making behaviour of individuals in the organisation.'