Keyword density

Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization, keyword density can be used to determine whether a web page is relevant to a specified keyword or keyword phrase. Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization, keyword density can be used to determine whether a web page is relevant to a specified keyword or keyword phrase. In the late 1990s, the early days of search engines, keyword density was an important factor in page ranking. However, as webmasters discovered how to implement optimum keyword density, search engines began giving priority to other factors beyond the direct control of webmasters. Today, the overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized. Many SEO experts consider the optimum keyword density to be 1 to 3 percent; more could be considered search spam. The formula to calculate your keyword density on a web page for SEO purposes is ( N k r / T k n ) ∗ 100 {displaystyle (Nkr/Tkn)*100} , where Nkr is how many times you repeated a specific keyword, and Tkn the total words in the analyzed text. The result is a keyword density value. When calculating keyword density, ignore html tags and other embedded tags which will not appear in the text of the page once published. When calculating the density of a keyword phrase, the formula would be ( N k r ∗ N w p / T k n ) ∗ 100 {displaystyle (Nkr*Nwp/Tkn)*100} , where Nwp is the number of words in the phrase. So, for example, for a four-hundred word page about search engine optimization where 'search engine optimization' is used four times, the keyword phrase density is (4*3/400)*100 or 3 percent.