Native advertising

Native advertising is a type of advertising, mostly online, that matches the form and function of the platform upon which it appears. In many cases it functions like an advertorial, and manifests as a video, article or editorial.The word 'native' refers to this coherence of the content with the other media that appear on the platform. Native advertising is a type of advertising, mostly online, that matches the form and function of the platform upon which it appears. In many cases it functions like an advertorial, and manifests as a video, article or editorial.The word 'native' refers to this coherence of the content with the other media that appear on the platform.