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Theory of planned behavior

In psychology, the Theory of Planned Behavior (abbreviated TPB) is a theory that links one's beliefs and behavior.A: Attitude toward behaviorBI: Behavioral intention In psychology, the Theory of Planned Behavior (abbreviated TPB) is a theory that links one's beliefs and behavior.

[ "Applied psychology", "Social psychology", "Marketing", "Psychotherapist", "control", "subjective norm", "Reasoned action approach" ]
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