Customer reference program

Customer Reference Program (CRP, also referred to as a Customer Reference Programme outside of the USA) is a business function frequently found in large business-to-business organizations. Customer Reference Program managers are responsible for gathering and fulfilling requests for references to help Sales people obtain new clients and provide proof of customer success stories for Industry Analysts and the media. Customer Reference Program (CRP, also referred to as a Customer Reference Programme outside of the USA) is a business function frequently found in large business-to-business organizations. Customer Reference Program managers are responsible for gathering and fulfilling requests for references to help Sales people obtain new clients and provide proof of customer success stories for Industry Analysts and the media. Customer references (testimonials) are important as buyers frequently seek peer advice in purchasing high value products and services in both business to business and consumer environments. A well coordinated Customer Reference Program results in: •Less time spent by sales representatives searching for suitable customer references.