The Strength of Weak-Tie Consensus Language:

Jeff Lee,Ann Kronrod

The Strength of Weak-Tie Consensus Language:

2020

Jeff Lee
Ann Kronrod

Every day, consumers share word of mouth (WOM) on how products and behaviors are commonly adopted through the use of consensus language. Consensus language refers to words and expressions that sugg...

Keywords:

tie strength
Expression (mathematics)
Social influence
Business
Social psychology
Word of mouth

Correction
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