Effect of Organizational Culture and Information Technology Capabilities on Innovation Capabilities: A Case of Manufacturing Firms

This study's main objective was to identify how Organizational culture, Information Technology capabilities, and Innovation capabilities are linked. In the manufacturing industry, manufacturing firms play a vital role in developing and progressing any country’s economy. The research's primary purpose is to examine the relationship between Organizational culture, I.T capabilities, and Innovation capabilities.This study proposes new research directions and hypotheses development to examine the relationship among Pakistan’s manufacturing sector variables.