The impact of supply chain process optimization on productivity and improvement of organizational performance (Case Study: Iran Khodro Mazandaran)

During the last few years various theories and research, supply chain management as a main structure is related to organizational performance. Due to the increasing supply chain management approach, this paper examines its impact on organizational performance through process optimization using intervention's competitive advantage. For this purpose, the researchers thorough review of literature, and using descriptive method, and with the appointment of a statistical sample randomly from among the members of the Iranian car company's supply chain and research hypothesis using structural equation modeling have examined regression. The results showed that supply chain management directly affect the competitive advantage and organizational performance. It also has a significant competitive advantage and organizational performance relationship. But with the intervention of competitive advantage, greatly strengthened the relationship between supply chain management and enterprise performance. The fitness test fitness model for the appropriate model for Iran Khodro(IKCO) complex supply chain.