Systemic Analysis of the Soccer (Football) Value Chain: Learning from the Brazilian Context

Soccer (football) is identified as the most popular sport in the world with a high turnover of economic-financial resources. The different segments of the soccer (football) value chain exert mutual influence on the variables that rule the dynamics of this sector. In this sense it is necessary to identify the variables that represent the soccer (football) value chain systemically; to understand the interrelationships between these variables, the main difficulties derived from this interrelationship and to point out variables that require actions to increment the results of the soccer (football) value chain as a whole. Hence, this study applied a semi-structured questionnaire with open-ended questions about the problems and leveraging variables that exist in this sports modality. A causal linkage diagram was elaborated based on the answers to the interviews, showing the systemic structure of the soccer (football) value chain in Brazil, whose premise it is to identify the existing circularities and the possibly existing points of leverage. The systemic structure pointed to the economic participation of soccer (football) in the Gross Domestic Product as a central variable to be leveraged, which tends to synthetize the results of the joint action of the actors in this chain. Furthermore, the variables that may limit or amplify the growth were identified. The systemic structure showed that the soccer (football) commodity chain is complex because of the great number of variables and interrelationships needed to represent its dynamics. The relationship between the actors also proved to be a factor of impact on economic and social development.