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Positive and negative content in commercials airing on nine television channels.
Positive and negative content in commercials airing on nine television channels.
2013
Lourdes P. Dale
James DiLoreto
Michelle Couto
Jordana Klein
Jolanta W. Borto
Kathleen McDonald
Anne E. Pidano
Kathleen McEvoy
Heather Carmichael Olson
Keywords:
Advertising
Multimedia
Business
Communication channel
Psychology
communications media
television advertising
Correction
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