Medición diagnóstica de la ética y de la responsabilidad social empresarial como factores de perdurabilidad

Business ethics and the corporate social responsibility are critical factors in the survival and growth of organizations. They allow us too, to evaluate the pertinence of the existence of certain organizations. This work presents the results of the exploration of the imaginaries about ethics and social responsibility, of a sample of enterprises pertaining to Coremco (Corporacion Empresarial Centro Occidente de Bogota). The exploration is done under the development of a theoretical frame, and the compilation of secondary information.