Discurso presidencial sobre el COVID-19. El caso de Alberto Fernández en Argentina

espanolEste articulo analiza el discurso monologal del presidente argentino Alberto Fernandez referido a la pandemia COVID-19, en las conferencias de prensa y anuncios oficiales que pronuncio entre el 15 de marzo y el 17 julio de 2020. Caracteriza lo que denomina ethos pedagogico oral, imagen de si que legitima su politica sanitaria y su propio liderazgo. A la vez, atenua la polemica caracteristica del discurso politico, lo que tiende a darle una imagen de moderado que lo diferencia de su vicepresidenta Cristina Fernandez de Kirchner y a buscar la unidad nacional. El trabajo considera tambien la semiosis de la puesta en escena mediatica, que tiene dos funciones centrales: co-construir el ethos pedagogico oral y la unidad nacional. EnglishThis paper analyzes speeches during press conferences and official announcements delivered by Argentine President Alberto Fernandez between March 15 and July 17, 2020 referring to the COVID-19 pandemic. It characterizes the president’s image of itself to legitimize his health policy and his leadership through what theoretical literature calls oral pedagogical ethos. This ethos attenuates the controversial characteristic of political discourse, showing him as a moderate politician –in opposition to the imagen of his vice president, Cristina Fernandez de Kirchner–. Hence, his ethos’ aim is to lead the people towards national unity. The paper also considers the semiosis of a media whose two central functions are co-constructing the president’s oral pedagogical ethos and the national unity.