Forecasting the Future of Retail Forecasting

Stephan Kolassa, forecasting researcher and developer of retail forecasting software, describes here the "breathtaking" changes occurring in the retail industry due to new digital technologies, cloud computing, social media, and artificial intelligence. He examines the implications of these retail trends on the shopping experience and the retail industry and details the challenging new requirements that will be imposed on retail forecasters. Copyright International Institute of Forecasters, 2019