UNIVERSIDAD E IDENTIDAD. USOS Y APROPIACIONES DE LOS SIGNOS VISUALES Y REPRESENTACIONES SOCIALES DE LA

Institutions of higher education, IES, face great challenges generated in the configuration of the so-called knowledge society. These tend to be character curriculum, technological, political, economic and cultural, in such a way that, the IES affected the dynamics of change of his educational proposals; circumstance, which impacts on the social function and the nature of the institution. Against such background, the University of Cartagena, must implement mechanisms to survive in persistent technocratic and economistic vision. One of the mechanisms by which is advocated is the revision of the identity of the IES, in its instances of self-assessment, with the intention of strengthening institutional and from there, culture national identities. There are different perspectives on the phenomenon of identity in a world communicating by signs, is considered to check the identity of the University of Cartagena from the standpoint of Visual signs and social representations. These manifest themselves by configuring the University identity, make it easy to identify meeting points between present in its internal constituent strata subjectivities and enrich themselves from memory and everyday socio-cultural practices.