Development of a Technology based business course

University students are likely to be inadequately equipped for the world that confronts them after graduation from traditional programs, unless systematic exposure to these new and emerging developments is ensured. Given the rapid and continuous evolution of models and methods, we are unable to rely of traditional textbooks and lecture based courses. Providing a hybrid electronic business course, with a high degree of technology integration and requiring them to design and implement an online business would provide the motivation and the vehicle for educating themselves about business.This paper discusses the experience of a small Midwestern University responding to developments related to the pervasive role of technology and e-Business. A pilot technology based business course (capped at 24 students), was developed and taught by a multi-disciplinary team of three tenured faculty members. Participants analyzed real world e-commerce cases to learn about business and technology issues. Student teams (mix of MIS and other functional areas, as well as graduate /senior undergraduate) developed new business ventures (including a comprehensive business plan and a working web-site) as part of the requirements. Given the level of 'real world' interest in e-Businesses, the course proved exciting, fast paced, and current. We provide an in-depth analysis of the course development and implementation process, curriculum issues and pedagogies used. Results of the student survey covering student reactions to team exercises, web projects, computer cases and other issues are presented along with statistical analysis of survey data. The faculty members will teach it again, in response to student and administration requests.