Whom to blame and whom to praise: Two cross-cultural studies on the appraisal of positive and negative side effects of company activities

Increasing a company’s short-term profit seems to be still the primary responsibility of business leaders, but profit-oriented decision strategies may also elicit long-term side effects. While positive side effects might be considered as an additional benefit, negative side effects are a crucial problem calling for social responsibility. One central question is how the public evaluates managerial decisions based on an indifferent attitude toward potential side effects. This topical question becomes even more salient when focusing on multinational companies and cross-cultural differences in judgment tendencies. Thus, we explored effects of the boss–employee relationship on attributions of intentionality as well as blame and praise in the case of positive and negative side effects that derive from a solely profit-oriented measure of a company decided by its boss. With participants from Germany and the United Arab Emirates, we investigated whether the social role (boss vs. employee) influences these attribut...