The art of abstract writing

Your abstract is the 30 seconds you have in which to demonstrate the value of your article. Its contents will either entice or repel potential readers. What makes an abstract a good abstract? This session will focus first on readability. We will offer constructive advice on summarising your argument and practical tips to catch your readers’ interest. What’s the point of writing a good abstract if no one can find it? We will then turn our attention to discoverability. We will take through some simple, and a couple not so simple, and effective ways to maximise your potential for discovery.