Developing Food and Nutrition Literacy with the Croatian Facebook Group “Homemade Food for Babies”

The aim of this research is to analyze possible food literacy benefits for the members of the Facebook group “Homemade Food for Babies”. Food literacy was operationalized as a combination of nutrition literacy and healthy cooking behavior. Methods used were: content analysis of documents from the Facebook group, an interview with the main administrator, and a survey, which was completed by 1081 members. The parents that are often using the group content (recipes, guidelines, advice) are enhancing their perceived food literacy. Active participation and membership duration are a lot less beneficial. Reading the group documents is crucial for nutrition literacy, and using the recipes is important for healthy cooking behavior. Additionally, motivation and using expert advice are predictors of both of those components of food literacy. The administrator is an expert and uses credible sources to give informed advice. The group is highly valued by majority of the members.