“Green Ocean Treasure Hunting” Guided by Policy Support in a Transitional Economy

For countries in the process of economic transition, improvement of industrialization is no longer the sole goal of their economic development. While upgrading the level of industrial development, these countries also gradually attach importance to resource utilization efficiency and environmental protection, which is why green entrepreneurship has become increasingly popular in recent years. With the intensification of policy guidance, a new “sea area” named green entrepreneurship ushers in more and more “treasure hunters” exploring “the treasure” therein. Based on this, this paper constructs the model of “Green Ocean Treasure Hunting” for green entrepreneurial enterprises to analyze the role played by their government’s relevant policies and puts forward the research proposition of this article based on the relevant literature. On this basis, this paper chooses and analyzes a medium-sized, high-tech enterprise in China which follows a certain typical green entrepreneurial process as evidence of the propositions we have put forward.