The Impact of Organisational Learning on Innovation: Case Study of the Serbian Hotel Industry

Orientation to learning and innovation are the basis of organisational success. Innovation in the organisation implies a continuous transformation of knowledge and ideas into new products, services, processes and systems in order to provide benefits for the stakeholders. A theoretical foundation and surveys are used in the paper to examine the impact of dimensions of organisational learning on innovation. In addition, the paper investigates educational and organizational hierarchical level differences among employees in hotels, as well as hotel category differences in relation to innovation and organizational learning. The sample consisted of 512 employees in 57 hotels in Serbia. The results showed a statistically significant contribution of the dimensions of organisational learning to different types of innovation. It was determined that the dimension Shared Vision is the predictor of all types of innovation. The results provide important scientific and practical information in terms of further research in the hotel industry, particularly with regard to improving the business activities and further development of the hotel product.