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Understanding Brand Microblog Users' Unfollowing Motivations from the Perspective of Push-Pull-Mooring Model.
Understanding Brand Microblog Users' Unfollowing Motivations from the Perspective of Push-Pull-Mooring Model.
2019
Leida Chen
Zhenya Tang
Keywords:
Knowledge management
Microblogging
Social media
Computer science
Mooring
push pull
Correction
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