Strategic Choices to Turnaround Excellence

S.F.C. is the sole agent of N company which is a Japanese ship parts supplier. The company has been passed more than one industrial life cycle since it founded. It faced the first decline in sales when the R.O.C. government published the fishing trawler license prohibition in 1975. S.F.C. implemented market development strategy immediately and overcame the crisis of slump successfully. Gradually, S.F.C. forwarded to new life cycle.However, the curve trend of sales indicates that the business environment is changing and alarms the top of the company to work up the problem in time. In fact, the sales of S.F.C. has seen turn down over two years. Thus, to work out a solution and to overcome the situation is the most important mission to the company.In this qualitative study, we induct all about environmental information and suggest two strategies to solve problems of S.F.C. The first strategy is that S.F.C. was restructured and become a holding company. The parent company holds a new company which is engaged in developing ship parts agent market of mainland China. This solution is one of the acquisition growth strategies. The second strategy is that S.F.C. was restructured and become a holding company. The parent company holds a new company which is engaged in developing generators agent market of mainland China. This solution is a mixed strategy of acquisition growth strategy and collaborative growth strategy. Besides, this mixed strategy is a new category of strategic transformation in theory.