Talent sourcing solutions in today's fragmented media reality

Gone are the days when a company could count on the Sunday classifieds to reach all its potential job candidates. Job seekers are using a plethora of new media tools, and it's time for employers to do the same. The author discusses recruiting strategies for conveying the employment brand, creating positive touch points to build relationships with job seekers not yet ready to apply, and reaching the large field of passive candidates not yet actively seeking a new employer. The author also discusses ways to turn a company jobs Web site into a powerful recruiting platform and provides ten online tools for driving applicant traffic to the site. © 2009 Wiley Periodicals, Inc.