Presenting a Learning Model for Mobile Payments in the Bank

2012 
In This paper, A learning model was defined for mobile payment in Persian Bank. Thus, based on the learning organization definitions, Searching different sources and interviews with experts in this field, 2 main factor of use of m- payment, perceived usefulness and ease of use were extracted. Each of these variables, are calculated by number of measurable indicators. A questionnaire were prepared and filled by 76 experts, and analyzed using the PLS method. Based on our results, the intention of being helpful and easy to use with its mobile payments, there is a significant relationship. Also based on the results, the perceived usefulness has the greatest impact on the intended use of mobile payments.
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