Impact of perceived Service Quality on Customers Satisfaction (A Survey on Hotel Industry of Pakistan)

The purpose of this paper was to found out the impact of service quality on customer satisfaction in hotel industry. we used qualitative method to gather the data. The questionnaire was distributed among 110 peoples.100 peoples respond the questionnaire. The statistics analysis SPSS showed that there is a strong relationship between service quality and customer satisfaction. There are few limitations in this research paper. Research was conducted only two cities Sahiwal and Okara but some other cities are not covered. The sample size was small and convenient sampling method was used.