The role of communication and dialogue during studies in higher education institutions

The new paradigm of education development actualizes the problem of the formation of highly qualified teaching staff who masterfully mastered communicative competence, which is based on communicative skills. In the face of growing competition in the higher education market, effective communications management is becoming increasingly important. Among the various ways to attract consumers of educational services to study at higher educational institutions, communications are becoming more and more relevant - one of the most important components of the activities of higher educational institutions, provides the process of transferring the necessary information about the range of educational services to consumers. The main participants in the educational services market are: the state represented by executive authorities at different levels, higher education institutions, organizations and enterprises, households, and individual citizens.