Science) Communication as Ethics

Science communication is as much about communication as it is about science (if not more). In this chapter, we turn to the communication side of the field and presents existing ethical codes and principles from communication-related fields closely linked to various forms of science communication. Beginning with a case study of a science journalism to set the scene, the chapter then presents an overview of journalism ethics, public relations ethics and ethical principles from communication associations and discussed what these can bring to our understanding of ethics relevant to science communication. The chapter closes with a discussion on the role of rhetoric in science communication.