On being a foodie: development of the Foodie Index and association with personality and taste phenotype

Abstract Although foodies represent an important and growing consumer segment, and the term itself is widely used in popular writings and social media, foodies are poorly described in the academic literature. Additionally, little is known regarding how ‘foodiness’ associates with personality and taste acuity, despite these dimensions being important components of consumers’ food preferences and intake. In this explorative study, we describe the development of a 12-item instrument – the Foodie Index (TFI) – comprising of four subscales: food enjoyment and interest, time investment, monetary investment, and knowledge. Overall, TFI and its subscales display good internal reliability (Cronbach’s alpha and mean interitem correlation). As hypothesised, TFI scores differ between individuals and associate positively with food adventurousness (p(r)