Graphic design as an instrument of identity assertion for indigenous peoples: the case of the Tapiskwan project

AbstractThis study examines the potential contribution of graphic design practice to the assertion of the cultural identity of indigenous peoples. A graphic design intervention may be about increasing the power of self-representation of ‘invisible’ or misrepresented groups, enabling them to convey a recognizable identity, particularly through the use of visual symbols. We argue that this is not a matter of Western designers co-creating logos with indigenous stakeholders. A graphic design approach should encourage a collective reflection about the essential features that mark the identity of an indigenous community – in order to align contemporary representations with their cultural heritage and aspirations. This paper presents a five-year collaboration between designers and members of the Atikamekw Nation (Quebec, Canada). In this project, named Tapiskwan, we developed a methodology of graphic design workshops to enable Atikamekw artisans and youth to discover the value of their traditional symbols as mea...