Systematic Competence Building as a Success Factor for Establishing Hybrid Business Models

The article describes a dialogue-oriented concept for analyzing future competence requirements for establishing new business models. The concept has been tested within three German small and medium enterprises. Based on the results it is possible to develop strategies for building up skills the enterprises will need in future. In this context, it should be noted that competence gaps on the customer side can counteract the successful establishment of new business models. A consideration of this aspect as well as possible solution approaches, which were compiled in workshops with three pilot enterprises, will be presented.