Consumer Response to Product Safety Recall: An Empirical Research from China: An Abstract

A number of high-profile recalls of food, medical, and consumer products have raised public awareness and media attention on product safety. The 2008 powdered milk scandal, in which powdered baby’s milk was contaminated with melamine, injured hundreds of thousands of babies, at least six fatally (Huang 2014). Children’s product safety is a particularly vital concern. Children are considered vulnerable consumer groups and the products they use affect their health, growth, and well-being. Children’s product quality and safety in China have become a complex issue in need of further study (Zhao et al. 2013).