Research Methods and Philosophy of Science

Big data, SoLoMo (social, local, and mobile), Screen Scraping, ClickStream, Passive Data Collection, Algorithms, Network Intelligence, Real Time, WebCrawling, Data Mining, Dashboards, Blog Mining, Neuromarketing—never before have data analytics been subjected to such intense creativity and innovation. Never before has it been more important to return to the roots, to the scientific foundation of how to interpret, understand, and rely on data analysis. Making flawed decisions based on huge amounts of data through automated data processing can be more damaging than not making decisions at all.