Application of Folk Art Elements in Packaging Design Based on Big Data Analysis under the Background of Traditional Culture

China is an ancient civilization with a history of 5000 years. Rich historical process has accumulated a lot of folk art cultural elements for us. Folk art with strong regional characteristics synchronizes with its unique beauty and historical process. It is this synchronization that carries forward the beauty of Chinese folk art. In addition, our country's folk art uses its unique charm and rich cultural characteristics to influence the modern packaging design. Under the background of traditional culture, including the skills of big data, the essence of folk art has developed new design concepts and added value of different styles of packaging for consumers[1]. At present, more and more packaging designers have fully realized the importance of folk art for the realization of packaging design content.