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Use of consumer insight in the new product development process in the meat sector
Use of consumer insight in the new product development process in the meat sector
2011
Klaus G. Grunert
Wim Verbeke
Jens Oliver Kügler
Faiza Saeed
Joachim Scholderer
Keywords:
Consumer behaviour
Biochemical engineering
New product development
Chemistry
Organic chemistry
Ideation
Correction
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