Psychological processes connecting team identification and social well-being for middle-aged and older adults: moderated mediation of subjective and objective on-field performance
2021
To cultivate the potential of sport spectatorship to enhance social well-being, a greater
understanding of underlying psychological processes is essential. Using the social identity
approach as a theoretical framework, we investigate how identification with a sport team
interacts with subjective and objective measures of on-field team performance to affect social
well-being. Data from 790 U.S. middle-aged and older adults were analysed through a path
model combining mediation and moderation. The results indicate that the relationship between
team identification and social life satisfaction—a measure of social well-being—is fully
mediated by subjective perceptions of a favourite team’s on-field performance. In addition, this
mediating effect increases as objective on-field performance decreases. These findings reveal
that team identification drives spectators to subjectively judge their favourite team’s
performance, which serves as a coping strategy to enhance their social well-being when the team
is performing poorly. Our evidence implies that sport organisations with middling to poor
performance records may leverage social and community events to promote consumer social
well-being.
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