Significance of Technology Factors in the Context of Development of Health Care Sector in Latvia

The aim of the study is to evaluate significance of technology factors in the context of development of health care sector in Latvia in order to improve the external environment and performance of the health sector from the perspective of increasing the opportunity to provide medical service exports in Latvia. The study evaluates external national level conditions affecting the development of Latvian health care industry by applying the PEST analysis framework. The ranking of the PEST components was carried out using the expert method and implementing structured interviews for data collection. The study justifies that there are opportunities for increasing competition, and technological progress is indicated as the leading technology factor in the Latvian health care market.