Customers Complaint Behavior Toward Restaurant Services

Complaint behavior in restaurant service industry is remarkable known. This study empirically investigates the attitudes, reasons for customers began to complain and most importantly the customer complaint behavior in restaurant service. Personally administered questionnaire was used and through a series of analyses from frequencies, descriptive to inferential statistics, some useful insights or predictors on the issues of interest were obtained. The findings indicate that majority of restaurant customers are clearly concerned about service that their experienced in restaurant and disappointed service that they experienced will turn to complain.