Now or Never: How Media Coverage of the IPCC Special Report on 1.5°C Shaped Climate-Action Deadlines

Media coverage of climate change has increased since the Intergovernmental Panel on Climate Change (IPCC) Special Report on 1.5°C, and numerous articles cite 2030 "deadlines" for action. Such messaging can galvanize public engagement, but it might also prompt complex negative responses. As 2030 targets approach, more innovative, co-produced communication will be critical to engaging inclusive audiences.