Analysing the Fit Between Innovation Strategies and Supply Chain Strategies

Drawing on the concept of strategic fit, this conceptual paper seeks to clarify the relationship between innovation strategies and supply chain management strategies. This work seeks to propose a conceptual framework to help advance research in this area. A literature review was conducted as a basis for developing a unified framework which best reflects the relationship and fit between the different strategies in each area, something which has been clearly under researched from the strategic fit perspective. The findings can be used to guide the decision making of managers in the areas of innovation and supply chain. Additionally, they can serve as a reference for helping coordinate with other areas of the business, in order to ensure the correct fit between activities and strategies.